The Scoop

alternaVites Announces Official Gluten Free Status

Posted on: August 30, 2013 6:13:02 AM EDT By: Bronz Agency

New York, NY – August 15, 2013 – alternaVites® is responding to the needs of consumers by announcing that the popular vitamins are officially gluten-free, opening new doors within the health products market. alternaVites and alternaVites Kids are innovative multivitamins that contain a full spectrum of essential vitamins and minerals in a unique delicious crystal powder form that melts in your mouth (think pixie stick!). While carefully formulated and manufactured to not include gluten, the Company went to great lengths to test the products to ensure it complied with and met the new strict standards regarding gluten.

The announcement comes at an ideal time as people of all ages are looking for gluten free products. According to the National Institutes of Health, Univ. of Chicago Celiac Disease Center, “Between 5% and 10% of all people may suffer from a gluten sensitivity of some form.” The vitamins also do not contain the major food allergens (egg, milk, peanut, tree nuts, wheat, soy, fish and shellfish) and are free of sugar, aspartame or high fructose syrup, artificial flavors and preservatives. The Orthodox Union (OU) has also certified these products as kosher pareve.

"Our company motto is to create products that eliminate any and all excuses people have for not taking their vitamins.” says Hallie Rich, founder of Rich Vitamins LLC. “With so many adults and children looking for gluten-free products, we are thrilled to announce that third party testing confirms that alternaVites & alternaVites Kids are both gluten free. Now, more than ever, parents and children can rest assured they are getting the nutrients they need without the ingredients and additives that they don't."

alternaVites and alternaVites Kids are available from and fine health food stores nationwide. alternaVites is a revolutionary non-pill multivitamin alternative for those adults who have difficulty swallowing pills or prefer not to ($29.95 for a one month supply of 30 daily dose packets). alternaVites Kids is a great alternative to kids’ vitamin products currently on the market that are high in sugar and additives and often stick to kids teeth ($15.95 for a one month supply of 30 daily dose packets). Both formulas come in delicious flavors and can be taken on its own by sprinkling it directly on the tongue or mixing it into yogurt, puddings or smoothies for a nutrition-packed snack.

About Rich Vitamins

Rich Vitamins LLC is the creator of alternaVites and alternaVites Kids, the multivitamin & mineral designed specifically for those who have difficulty swallowing pills or prefer not to. Founder Hallie Rich developed alternaVites out of her own need to benefit from supplements since she cannot swallow pills. Consistent with the company’s goals of helping to improve the health and well-being of consumers, Rich Vitamins LLC donates a portion of the proceeds from each sale of alternaVites to support cancer research and treatment. To learn more about Rich Vitamins LLC and the alternaVites brand, log onto

For more information, contact Kirstin Robison, Pitch Public Relations, or 480.363.5371 for more information.

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