I am the third generation in my family to be a part of the vitamin industry as formulators, manufacturers and marketers. Over the years, the most common question we had been asked is "What vitamins do you take?" and my answer had always been the same..."None. I can’t swallow pills." I had to admit to everyone that I couldn’t benefit from the vitamins that I not only spent many years promoting, but that I also passionately believed in. I wasn’t experiencing any of the benefits that so many studies report and that I had personally witnessed. I was too aware that vitamins can’t help if you can’t take them.
When looking at the vitamin shelves, I thought I was the only one with this problem–with almost all of the products being either pills or capsules. But then I discovered that over 40% of Americans have difficulty swallowing pills*. This fact motivated me to create a new product, made for those of us who want to take vitamins, but couldn’t because of the difficulty with pills. There needed to be an easy to swallow vitamin option.
That is why I launched Rich Vitamins and created the alternaVites™ brand.
alternaVites™ is a comprehensive multivitamin & mineral in crystal form that melts quickly in your mouth but leaves a lasting impression on your body. alternaVites is the alternative to pills — it’s the "non pill" vitamin option for the essential nutrition we want and need.
What’s more? In designing alternaVites™, it became clear to us that it’s a product that is great for everybody, not just those of us who have difficulty swallowing pills. That’s because alternaVites™ is convenient, tastes delicious, is portable, and is a high potency formula that helps to support overall well-being.
We believe with alternaVites™, we have found the modern solution to the age old problem of swallowing vitamins.
alternaVites™ is the first step in our goal to make vitamin and nutritional supplements more accessible for everyone. Now you can keep the vitamins but lose the pills.
In good health,
Hallie Rich
Founder, Rich Vitamins
(*) Swallowing difficulties cause for concern. 2004. USA Today
(Society for the Advancement of Education), Oct, 2004
Can’t swallow vitamin pills? Now you don’t have to. AlternaVites is the multivitamin & mineral designed specially for those who have difficulty swallowing pills. AlternaVites contains 23 essential vitamins and minerals in a new crystal powder form that melts in your mouth.
Rich Vitamins’ promises to make a healthy and positive difference in the lives of our customers. Learn More »
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